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課程名稱 |
新產品開發與行銷
New Product Development and Marketing |
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開課學期 |
103-1 |
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授課對象 |
管理學院 商學研究所 |
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授課教師 |
黃俊堯 |
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課號 |
MBA5036 |
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課程識別碼 |
741 U9610 |
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班次 |
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學分 |
3 |
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全/半年 |
半年 |
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必/選修 |
選修 |
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上課時間 |
星期二2,3,4(9:10~12:10) |
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上課地點 |
管二205 |
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備註 |
本課程中文授課,使用英文教科書。
限本系所學生(含輔系、雙修生)
總人數上限：60人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1031MBA5036_ |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
The course is designed to help GMBA students appreciate the roles of marketing in the modern new product development process. The course consists of lecture and case discussion sessions. Lecture sessions are designed to introduce a series of important concepts in new product development and marketing management, whereas case sessions will give course participants opportunities to apply such concepts in realistic business scenarios. |
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課程目標 |
1. Understand the role and importance of NPD in an organization.
2. Learn the fundamental concepts, tools and methodologies in NPD.
3. Acquire knowledge about the interdisciplinary issues involved in the NPD process.
4. Appreciate the importance of market orientation in NPD projects.
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課程要求 |
see the PDF file |
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預期每週課後學習時數 |
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Office Hours |
另約時間 |
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指定閱讀 |
see the PDF file |
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參考書目 |
see the PDF file |
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評量方式
(僅供參考) |
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週次 |
日期 |
單元主題 |
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第1週 |
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Introduction to NPD |
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第2週 |
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Your Observations of INST2014 (本周資料詳公佈欄) |
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第3週 |
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Customer Needs and Customer Orientation |
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第4週 |
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Marketing and the Guessing Game |
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第5週 |
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Strategic Product Planning and Innovation |
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第6週 |
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Concept Generation I |
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第7週 |
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Concept Generation II |
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第8週 |
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Invited Speaker I |
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第9週 |
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Project presentation I |
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第10週 |
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Concept Selection and Testing |
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第11週 |
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Design, NPD and Marketing |
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第12週 |
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Sales Forecasting [Project II] |
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第13週 |
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Strategic Launch Planning |
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第14週 |
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Market Testing, Launch, and Product Management |
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第15週 |
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Invited Speaker II |
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第16週 |
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Summing Up |
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第17週 |
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Project Presentation III |
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